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3 Reasons Why "Gluten Free" Matters in Cosmetics


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Two years ago when I was inventing We Love Eyes, I polled my patients and asked them what was important to them when it came to personal care products. In addition to vegan, cruelty free, paraben free and others – gluten free was high on the list. Not a surprising request, but here's 3 reasons why We Love Eyes products are thoughtfully formulated to be gluten free.

Reason #1: Selected Ingredients

Some cosmetics products like shampoo and lotions do contain "hydrolyzed wheat protein" or "wheat germ" which would be prohibitive for someone with celiac disease, a serious genetic autoimmune disorder where the ingestion of gluten leads to damage in the small intestine. Because, pain - gas - bloating - and worse.

Reason #2: Safety Tested

We Love Eyes products are all specifically safety tested to earn the claim "gluten free" on the box. We do this to reassure the consumer and any person suffering from celiac disease that our manufacturing process maintains standards of care against contamination. You can count on us!

Reason #3: Unintential Ingestion

We Love Eyes products are safe to use in case of unintentional ingestion. Cosmetics are not meant for eating, but say you wash your eyes with the foaming cleanser and accidentally get the suds in your mouth. This would be dangerous for anyone with celiac disease. Accidents happen.

If you or someone you know suffers from celiac disease, please know that We Love Eyes cares very much for clean eyes and your overall well being. Buy now.