Key Features & Benefits
WHAT'S TO LOVE.
- Widelash™ active to support lash length and density the healthy way
- A volumizing & lengthening mascara with our novel eye safe formulation
- This luxurious mascara provides a glamorous eye without sacrificing eye health
- Supportive botanical ingredients for the eyelash and it’s eyelid skin
DR. GILL'S KEY ACTIVE & INGREDIENTS.
- Widelash™ - Panthenol & Biotinoyl Tripeptide-1 helps eyelashes appear longer, fuller and stronger by promoting hair bulb keratinocyte proliferation and ensuring optimal hair anchorage
- Castor Seed Oil - we did not skimp! ; we added our Lashfull Thinking Follicle Oil to our mascara for the most robust & purest form possible
- Barley Stem Water - the base of our mascara; rich in unsaturated fatty acids, vitamins, and minerals; anti-inflammatory; ideal for maintaining a healthy eyelid skin barrier
- Botanical Ester & Wax Complex - soft waxes & esters promotes mascara volume while harder waxes extend mascara length
Hordeum Vulgare (Barley) Stem Water, CI 77499 (Iron Oxides), Synthetic Beeswax, Glycerin, Glyceryl Stearate, Pentylene Glycol, Hydrogenated Olive Oil Stearyl Esters, Copernicia Cerifera Cera (Carnauba) Wax, Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Oryza Sativa Cera (Rice Bran) Wax, Aqua/Water/Eau, Oleic/Linoleic/Linolenic Polyglycerides, Ricinis Communis (Castor) Seed Oil*, Glyceryl Behenate, Panthenol, Biotinoyl Tripeptide-1, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Magnolol, Honokiol, Sodium Hydroxide, Citric Acid
* Pharmaceutical grade. Our proprietary process removes impurities while retaining the highest degree of botanical benefits to the lash follicle.
Our Castor Oil Fatty Acid Distribution:
88% ricinoleic acid - an unsaturated omega-9 fatty acid
4.5% linoleic acid - a polyunsaturated omega-6 fatty acid
4.5% oleic acid - a monounsaturated omega-9 fatty acid
Preservative System Notes: We have formulated this mascara with a unique botanical preservative system that is also boosted with benzyl alcohol for added safety. Never add any liquid or chemical into the mascara tube. Please discard 6 months after opening.
If applicable, insert contacts prior to use. Apply 2 coats on eyelashes. Wash off with your favorite We Love Eyes eye makeup remover before bedtime. Use daily for a full lash cycle of 45+ days for best results. Initial results as soon as 30 days. Continue for sustained results.
This is a non-waterproof formula. To reduce smudging, wait 1 minute after the first coat to allow soft esters & waxes to fully dry before adding on a 2nd coat. NEVER dilute or add any solution or chemical to any mascara. This will inactivate our unique preservative system formulated for this specific mascara tube and wand and render it unsafe to use.
READ BEFORE BUYING.
By definition, any wax in any eye makeup is technically not "eye safe" because waxes can clog eyelid glands at any time. Our mascara is formulated for anyone that loves eyelashes, and also for those once struggling with dry eyes, MGD, blepharitis that want to get back into eye makeup. Whether you are using our mascara part-time or full-time, always remove your eye makeup and also deep clean the waterline to maintain a healthy eyelid skin barrier and healthy tear film.
We can't change your DNA, but we can help your eyelashes live happier lives. We Love Eyes does not formulate with prostaglandin analogs such as isopropyl cloprostenate or bimatoprost because they are harmful to the ocular surface.
Our philosophy is that clean eyes = a happy life. We Love Eyes products do not treat any eye disease. Although our founder is an Optometrist, We Love Eyes products do not replace your eye care professional. Always consult your eye care professional when using eye care products.